A ruthless (and ruthlessly efficient) industry is using digital tools to supercharge one of the world’s oldest behaviors. We look at how the industry works, and ask the scam-fighters what they’re doing about it.
SOURCES:
Kati Daffan, former assistant director at the Federal Trade Commission's Division of Marketing Practices.
Marti DeLiema, assistant professor of social work at the University of Minnesota.
Mark Frank, professor of communications at the University at Buffalo.
RESOURCES:
"Cambodian Scam Tycoon Wanted by U.S. Extradited to China," by Gabriele Steinhauser (Wall Street Journal, 2026).
"The Rise and Fall Of Accused Cambodian Scam Kingpin Chen Zhi," by Low De Wei (Bloomberg, 2026).
"Protecting Older Consumers 2024-2025," by the Federal Trade Commission (2025).
"Meta is earning a fortune on a deluge of fraudulent ads, documents show," by Jeff Horwitz (Reuters, 2025).
"Exposed to Scams: What Separates Victims from Non-victims?," by Marti DeLiema, Emma Fletcher, Christine Kieffer, Gary Mottola, Rubens Pessanha, and Melissa Trumpower (Stanford Center on Longevity, 2019).
"Why do Nigerian Scammers Say They are from Nigeria?," by Cormac Herley (Microsoft Research, 2016).
Thinking, Fast and Slow, by Daniel Kahneman (2013).
FTC Fraud Reporting Portal.
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Jeff “Legend” Garmire is an adventurer who climbed the Colorado 14ers, survived The Great Western Loop, broke the Arizona Trail self-supported FKT, Long Trail Unsupported FKT, and the Colorado Trail Unsupported FKT and much more.
Free Outside is his telling of his Calendar Year Triple Crown: Appalachian Trail, Pacific Crest Trail, Continental Divide Trail.
I listened to the audio version which Jeff reads himself.
Fast paced. No dull moments.
8000 miles averaging over 30 miles a day.
I enjoyed the book.
It’s real to his experience. So real that no editor seems to have corrected spelling nor typos.
Seemed to me the CDT would be my least favourite of the three — overall. Too many cows. Too much dirty drinking water.
I embarked on my first solo backpacking trip in 2014. It’s no small admission to say that the effort changed the course of my life.
That trip was — perhaps — overkill for my first shot at backpacking solo. I completed 150 miles, combined over multiple trips on the Continental Divide Trail in Montana and Wyoming. But I dialed in my system and wilderness skills, powered through blisters, and faced my fears over the course of those miles.
In a world filled with noise, constant companionship, phones that never power down, and internet advice coming at us incessantly, here’s one more bit of advice I’d like to impart — turn it all off. Take a walk in the dirt.
When nature calls (and it will), the Kula Reusable Antimicrobial Pee Cloth keeps your hands dry on one side while sopping moisture into the absorbent, antimicrobial side that won’t show stains.