All Patagonia Profits to Saving the Planet

Yvon Chouinard:

“As of now, Earth is our only shareholder,” the company announced. “ALL profits, in perpetuity, will go to our mission to ‘save our home planet’.” …

Each year, the money Patagonia makes after reinvesting in the business will be distributed to the non-profit to help fight the environmental crisis. …

Chouinard and Patagonia have long been groundbreakers in environmental activism and employee benefits. In its nearly 50 years in operation, the Ventura, California-based company has been known for extensive benefits for employees, including on-site nurseries and afternoons off on good surf days. …

Patagonia’s billionaire owner gives away company to fight climate crisis

#respect

I like Patagonia gear. And I’ll continue to be a loyal customer.

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