A branding expert could use this as a marketing blunder.
NOBODY knows what to call the ever evolving 24,000+ km network of greenways, waterways, trails, and roadways.
As of June 1, 2021, the name of The Great Trail of Canada has changed back to its original name, and is once again known as the iconic Trans Canada Trail. …
Back in 2016, we decided to separate the name of our organization (Trans Canada Trail) from the name of the physical trail (The Great Trail), as a way to celebrate and highlight the significant milestone of connection in 2017.tctrail.ca
- The 4560km non-motorized is called THE GREAT TRAIL
- The organization is called TRANS CANADA TRAIL
I’m pleased nobody will ever be confused on that again. 😐
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