Joost Schreve – Founder & CEO EveryTrail:
It is with great pleasure that I can today announce that EveryTrail has been acquired by TripAdvisor, an operating company of Expedia, the world’s largest travel company. The official press release can be found here …
read more on the EveryTrail blog
I’ve personally not used EveryTrail, but have been keeping up with it via Tom Mangan. Read his take on the acquisition on Two-Heel Drive.
If it brings hiking more into the mainstream, I’m for it.
besthike.com 
Maybe Google or Facebook will buy you out and you can afford that trip to Hawaii. 😉