Love it.
… This 30 second spot was shot in Vancouver, British Columbia, and shares some of the community and inspiration we’ve experienced while hiking. . ..
Click PLAY or watch on YouTube.
(via the adventure life … smacking down writer Dan Neil of the Los Angeles Times)
I can relate. I’m still boycotting linking to the LA Times because of some long forgotten idiot opinion piece.
besthike.com 
This is the first time I’ve seen an REI commercial – we don’t have a location in my city so they don’t air them here. I thought it was awesome – completely hit home and I agree with everything Steve says on The Adventure Life.